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21DMW

Digital Marketing - Growing your own practice

NZ $30.00
Publications
COLLINS Mathew  
Mathew Collins
Managing Director, DigitalxMarketing
Wellington
 

Author: Mathew Collins
Published: 12 May 2021
Pages: 24

Introduction

Digital business transformation has taken on a new importance as COVID-19 pandemic lockdowns impacted how and where we work and engage with clients. Understanding the digital footprint of your legal practice is essential for both connecting and communicating with clients.
Digital marketing is of course a continuous process. To stay competitive, your digital marketing strategy should be customised and integrated. The following information is intended as starting point guide to help you understand and enhance your digital footprint and then tailor your own digital marketing plan.

Content outline

  • Digital marketing
  • Planning and implementation
  • Digital marketing integration
  • Your website as the digital front door
  • Search engine optimisation
  • Blog and content strategy
  • Paid digital advertising
  • Social media
  • Email marketing
  • Directory listings
  • Digital marketing tips for law firms
View contents page

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