Marketing Your Law Firm - Online CPD

Package includes:

Online CPD Module  l  Booklet  l  PowerPoint Presentation

Package Fee (incl GST)

• $91 - NZLS members and Associate members
• $121 - Non-members

Note: Access to the online files is via your "My CPD" page. If you would like to purchase multiple packages, please contact us here.

Online CPD Module

Simply being in business for 10 years, 20, 50, 100 years or more used to be enough to secure the future of your law firm. Now consumers and clients have a growing number of choices with every purchasing decision they make, and loyalty can no longer be counted on.

Your law firm needs to have a strategy in place for reminding existing clients of the value you create, but just as important, you also need to ensure you are communicating that value to prospective clients so they choose you instead of the competition.

Topics covered will include:

• How to review what you say on the phone, in person, on your website, in advertising
• How to make it easier for prospects to reach out to you
• How to reduce risk and improve trust with testimonials
• How to prove you’re the experts (“we’ve been doing this for 50 years” is not enough anymore)
• Why you should be collecting email addresses and the most common mistakes made with email newsletters
• Advice for your social media activity
• Advice on cost-per-click advertising
• Why search engine rankings are important and how to select a search engine optimisation expert.

Learning objectives

After this module you will be able to:

• Create an action list of improvements for the marketing of your law firm.
• Prioritise the items on that list from most effective to least.

Please contact us if you use a dial up internet connection.

Electronic Booklet 

Author: Sheldon Nesdale
Published: 13 September 2017
Pages: 43

Introduction

There is no introduction for this publication.

PowerPoint Presentation

These are the slides included in the presentation.