Package includes:

Online CPD Module  l  Electronic booklet  l  PowerPoint Presentation

Package Fee (incl GST)

• $115 - NZLS members and Associate members
• $145 - Non-members

Note: Access to the online files is via your "My CPD" page. If you would like to purchase multiple packages, please contact us here.

Online CPD Module

Conducting business online has rapidly become the new norm because of COVID-19 and this has raised new issues relating to intellectual property rights for your clients.

This module will provide you with the tools to help ensure that you are able to effectively enforce clients’ IP rights and are aware of the key pitfalls to avoid.

Topics covered will include how to:

• check what IP your client owns and/or whether their IP conflicts with others’ rights
• identify any gaps in your client’s IP strategy
• ensure your client can expand their business without risk of losing their competitive edge.

Learning objectives

By completing this module you will gain:

• Become more confident in talking about IP with your clients.
• Learn how to check what IP your client owns or is purchasing.
• Gain a better understanding of your client’s rights and obligations.

Electronic paper 

Authors: Rachel Triplow
Published: 7 July 2021
Pages: 27

Introduction

Intellectual property (IP) law is an area of law that is frequently misunderstood and/or dismissed by business owners as an expensive and/or complicated distraction from getting on with running their business. However, since the 1990s, the average value of intangible assets in businesses has gone from less than half of its value to more than 90%, so it’s crucial to be putting more thought into these assets.

Failure to do so can lead to anything from lost revenue opportunities to litigation to liquidation of a business without realisation of a business’ greatest assets.

The purpose of this paper is to provide an overview of how to develop a strategy for identifying and securing ownership of IP and enforce your (clients’) rights in New Zealand, including working examples and a roundup of recent decisions.

PowerPoint Presentation

These are the slides included in the presentation.